"More Than A Game."
This is the event I would use to give World Pro Padel a deeper purpose.
Rather than another tournament, the WPP Community Cup combines:
Padel + youth + community + charity + opportunity.
Concept
An annual event where players, businesses and sponsors come together to raise money and create opportunities for young people to participate in sport.
The important part is that it shouldn't feel like a corporate charity dinner.
It should feel like a huge celebration of padel.